Jane Pratt, the formerly relevant editor now running xojane.com, is encouraging women to bravely send in photos of themselves first thing in the morning:
[W]hen I was in our staff meeting yesterday brainstorming ways to drive traffic, I thought about how well the bellies gallery did for us and we (Emily) came up with this assignment to all xoJane Staffers: Show how you look when you first wake up in the morning. And I will do it too!
Readers sent in photos of themselves wearing no makeup first thing in the morning, prompting Jane to laud their fearlessness. Telling readers “Your willingness to put yourself out there (or out here) impresses me to no end ” she reaffirmed for millions of women that there is nothing more terrifying than people seeing you before you put on mascara.
Never one to miss a bandwagon of girl power, Caitlin of HealthyTippingPoint promptly started the “Naked Face Project” – she will courageously go 60 days without shaving her legs or wearing makeup, a project previously known to many women worldwide as “I don’t even care anymore I just want January and February to be over”:
For the next 60 days, Molly and I will give up all traditional feminine Beauty Habits – including wearing any makeup, removing any body hair, altering our hair from its natural state (dying, curling, straightening), wearing uncomfortable feminine clothing (high heels, tight skirts), wearing jewelry (with the exception of wedding bands), painting our nails, using anti-wrinkle or anti-acne lotions, wearing deodorant, or styling or cutting our hair for reasons other than function.
After approaching “many women and men in our lives to discuss the concept and get feedback” Caitlin and a friend decided to begin their journey in not kowtowing to what others think. She and her pal have even started a website to document their self-congratulatory journey of going grooming free.
Meanwhile women who refuse to give up their lipstick are gathering at The Gloss to send in pictures of themselves hiding behind “cosmetic cowardice”. Jennifer Wright, obviously a self-loathing woman for refusing to set aside her eyeliner, declared “Wear make-up. Don’t wear make-up. Either one is fine. But can we please stop saying that choosing not to wear make-up is necessarily brave?”
It’s time to pick a side, bloggers! Will you choose to join Caitlin’s latest “project” or will you gutlessly cling to your NARS?