Dooce, valedictorian of self-importance, has announced she is moving on to “different sources of professional fulfillment”. Apparently “these sources have become so numerous” that they require what is possibly the ugliest website I have seen since GeoCities shut down – heatherbarmstrong.com.
It seems Her Royal Mommyblogness just isn’t finding the same joy in personal blogging that she used to because writing is hard, and also there are meanies.
…what makes this livelihood glaringly different are not only the constant creative strains of churning out new and entertaining content—content we cannot delegate to anyone else because our audiences read our stories for our particular voice and perspective—but also the security systems we’ve had to set up as an increasingly more diverse group of people throw rocks at our houses with the intention of causing damage: passersby, rubbernecks, stalkers, even journalists. We have separate security systems for those who take every word and decision we share and deliberately misinterpret it, disfigure it to the point of it being wholly unrecognizable, and then broadcast to us and to their own audiences that they have diagnosed us with a personality disorder.
Ever the drama queen, she goes on to say online life “looks completely different now than it did” back in ye olde days, and that the “emotional and physical toll of it is rapidly becoming a health hazard”. Yes, blogging in an era of critical communities is becoming a health hazard, as opposed to the anti-vax community which is improving the health of the world, I guess.
She assures the internet she won’t be shutting down dooce.com.
I have no intention of shutting this space down. There are too many memories in these pages, and frankly, I still like to write stories. I still have a few contracts that I need to see to completion, and I will continue posting here.
So…basically she will just keep on posting sporadically on no real schedule, when she feels like it? Like she’s been doing for the past 2 years? Uh, ok, thanks for the update.
Anyway, her new site features a bunch of press mentions, all but one being from her heyday of 2009-2011. The front page lists her “actively engaged audience” and 1.5 million twitter followers, and then says the mommyblogger title “is a digital pigeonhole” because “Heather is actually a writer, a speaker, a consultant, and a huge fan of Britpop.” Not to mention a fantastic url chooser – if she ever wants to rebrand may I suggest Barmstrong Industries?