Tania, who runs the style blog “What Would A Nerd Wear”, has decided to close down her blog after two and a half years. In a post addressed to “friends, family, readers, lurkers, and others” she informs the world that she is leaving to “pursue other projects”:
After much thought and some heartache, I’ve decided it’s time for me to hang up my hat here at What Would a Nerd Wear and give myself the time and space to pursue other projects… I no longer need this blog in the way I once did–I have many creative outlets in DC, I feel more confident in front of my closet, and I am finding myself increasingly craving extra time for my intellectual passions.
I never read “What Would A Nerd Wear” but I’ve heard many people say it was a decent style site for young professional women. Since she is still putting up posts of previous outfits I’m not sure if she meant she’s closing the blog for new posts or if these are just a few “fave outfits” as a final goodbye. But it made me start thinking about the life cycle of a blog. At what point should a blogger just admit they aren’t that into it anymore and move on?
I think many bloggers – especially those making money or getting opportunities through their blog – have a lot of trouble shutting it down. After many years it could just become part of your identity (like it seems to be for Messica for example) and despite not evolving or even enjoying it that much anymore they just continue to do it – because they don’t know what else to do.
Since I have no opinion of this woman or her blog, I’ll just say I’m happy to see Tania’s honesty that her blog has run its course as a useful part of her life and admit that she wants to move on to other things that are more relevant to who she has become. I think a few other bloggers would benefit from some similar self-reflection.