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How Much Do Bloggers Really Earn?

The big buzzword among fashion bloggers is “monetize.” They’re always looking for a way to monetize their blog, their outfit posts, their shopping suggestions. They’d love someone to subsidize their vacations. Hell, why not subsidize their entire life? Their blog sidebars are riddled with ads. Some of the retailers are recognizable, others are small boutiques suckered into the big league world of Blog Marketing 101. Affiliate links are everywhere. Their entire outfit might be c/o’d. Is that the big American Blogger Dream?

No one can deny that a few bloggers have basically lucked into a viewership that affords them a decent income per month, but what about the little guys? If you’re in it for the money, does your hard work pay off? If it doesn’t now, WILL IT EVER?

Let’s start with a few case studies:

  • What I Wore: Although Messica used to command thousands per monthly sponsorship, she now uses BuyAds.com to sell sponsorship slots. She is currently charging $5 per 1,000 impressions. As of now, she does have one ad on her site, but it’s through AOL’s Styleite service. She has no bought ads displayed from BuyAds.com. My guess is she’s probably making around $1,000 per month in affiliate marketing revenue.
  • The Daybook: According to Sydney’s rates per ad and given how many ads she has on her blog right now, she’s likely earning between $4,000-$5,000 per month.
  • Bleubird Vintage: A source told us that Bleubird was allegedly pulling in between $100-$300 per ad spot on her site. If the higher of the rates is for a larger ad and the smaller commands around $100, she’s also making about $4,000 per month.
  • Using Affiliate Links: If a blogger has no sponsors but uses an affiliate link service such as RewardStyle when they link to products, they earn a commission off every purchase (and potentially every click through, depending on the service). We’ve heard from readers that commission returns vary widely. Popular bloggers (such as the ones on this list) could be making in the thousands, while a smaller blog could be making between $10-$500 per month.

I posted harsh words about popular blogger perceptions a few days ago and I stand by what I said. In reading the above, I have no doubt that there are bloggers telling themselves that they too, with enough hard work and great content, could match The Daybook’s rates and pull in an extra $5k per month. But, the reality is that for every Daybook there are thousands and thousands of lookalike bloggers littering Bloglovin’ and Blogger. They’re mostly indistinguishable and they’ll mostly stay that way. Making money in blogging is more about luck and connections than hard work. Take Messica, for example. She used to make thousands per month in sponsorships, but after a series of unfortunate life decisions and continual reader backlash, she’s mostly faded into obscurity. She still posts stats that indicate she’s receiving over $1 million pageviews a month, but what is that doing for her? Probably not much. She’s still posting every day like she used to, still (inexplicably) getting millions of pageviews but I think you’d be hard pressed to find any evidence of that work and those statistics paying off in her bank account.

Here’s the bottom line: You absolutely may luck into making some cash from your blog. But other than using affiliate linking, brand/retailer sponsorships are a product of luck based on fickle reader preference and unfortunately you can’t control that, no matter how many outfits you wear or how much shit you buy. You can always hope to get picked up by a management firm like Jordan Reid or network like crazy or hope that some bigger blogger links to you, but the pay-off may STILL not come even if those things work.

What does this mean for you if you’re a blogger? It shouldn’t mean anything. If you’re blogging because you’re hoping to retire at 30 with a closet full of free stuff and a bank account loaded with money from online sponsorships, you’re probably doing it wrong. Stop trying so hard to be a sponsored someone and try for interesting or fun or original.




  1. avatar Ways2BWicked

    Another great post from Lancelle! How I wish I could make an extra 4-5k but I would be suffering from delusions of grandeur. Oh well.

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  2. avatar Lolabird

    THIS. this is basically why I have such a big problem with IFB.
    NOT EVERYONE WITH A BLOG CAN SURVIVE ON SAID BLOG, and their entire existence is basically about telling them that they can.

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    • avatar Shrug Bitch

      True. Messi's $1,000/month would be awesome to have for fun money or a rainy day fund, assuming you had another REAL job to supplement it. As is, those numbers are just depressing if that's all you're doing.

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      • avatar Lancelle from Paris

        That $1,000 a month is just a guess based on what we've heard other bloggers have made off affiliate links. Could be more, could be WAY less.

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        • avatar KERFETUS

          If she's really only making that much a month, that is so incredibly fucking depressing. It also makes sense why she'd make Adumb start a new site with her as a way to get some extra coin. Good thing she's OMGmarried or she'd be nearing ZOMGpoverty level with the OMGpoors. No wonder all they do on their shitty blog is talk about rummage sales, building their own flower boxes, walking in the woods, and eating at shitty chain restaurants. No money mo' boring.

          PEGGY-COUNTING-MONEY.gif

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          • avatar alinvincible

            Mad Men Love!

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          • avatar vr

            in her head, this iss what Messi thinks she looks like.

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          • avatar KraftingwKatHair

            Does her husband have a real job at all? They are buying a house right? They must have some cash.
            I will never, never, never forgive what she said about the women in the shelter she lived near in Brooklyn. NEVARRR!

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  3. avatar CuriousJean

    I'm curious how much Roxy from effortless anthropologie makes from affiliate links to Anthropologie. She threw a temper tantrum and made her fight with another small blogger public a while ago saying she's losing money so my guess is its a LOT. I think she bullshits that she uses the money she makes to do giveaways on her blog but they are only a few hundred's in giftcards.

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    • avatar Lancelle from Paris

      Looks like she's using Shopstyle, which I've heard has decent returns. But if she's doing $100 giveaways on her blog every month, I don't think she could be making a whole lot more on top of that.

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      • avatar Snow

        I don't know...she posts reviews with links but more importantly she posts links to what's on sale. And there's an almost cult like following re: sale posts bc people will literally stay up the night before/wake up at 3am to buy the fresh sale items. I imagine she gets TONS of people clicking on the links on the sale posts. The giveaways IIRC are fairly recent (like the eye candy giveaway) and aren't all that often. But I agree I would LOVE to know how much money she makes off it. However, she also has a full time job, a personal shopper business and is shopping around a book or a pilot or movie script something like that? She went to some kind of conference about it...

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        • avatar Snow

          I just read below that the form of ad links she uses doesn't generate much per click so maybe I'm wrong...

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          • avatar ham video

            She probably makes at least 1K a month just from Shopstyle, and probably gets paid to do many giveaways.

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            • avatar CatprintSkirt

              Actually she makes around $8k per quarter.

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              • avatar smokybacon

                wow thats quiet a bit! No wonder she buys all full priced items.

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              • avatar Snow

                No kidding, that's 32K per year! She has a real job, so she probably spends that much just on her clothes

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  4. avatar sicee

    Assuming The Daybook does make $4,000/mo. (and that's lowballing it based on the above estimate), that'd be the equivalent of a 40-hour week at $25/hr. There's no way she's making that much money and dyeing her own hair with Walgreens products.

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    • avatar KT

      It KILLS me that she brings in that much money. I mean, what does she even blog about? She'll post a picture with some stupid-ass comment that is supposed to be funny, but isn't and that's it. As stupid and annoying is she is, I wouldn't have such a problem with her if her blog was at least time-consuming, but it isn't. Literally, I don't know how she could spend more than 10 minutes on most of her posts. Oh well...I'm totally jealous and not ashamed to admit it.

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    • avatar elleire

      My aunt is a millionaire but has kept her frugal ways. She uses drugstore hair color, buys kids clothes at end-of-season clearance sales, and uses the same Coach purse she got for college graduation. The purse still looks pristine because she cares for her shoes and clothes and accessories like she'll never buy another. I'm totally not WKing the Daybook. I actually don't read it but maybe she's socking away her blog money for her son's college fund or something. Appearances are deceiving...

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      • avatar yougetacar

        Don't forget she is a mother, and a Mormon. They live in a new city where they don't know a lot of people and she would probably have to hire a babysitter to go get her hair done. A lot of Mormons put tons of money in the bank. If I were her that's what I would be doing because you don't know when this blogging bubble is going to burst. If I were rich I wouldn't live extravagantly because I'm cheap at heart.

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  5. I wonder what their tax returns look like.

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  6. I've read that bloggers can make a pretty good bit from hosting Twitter parties, which are basically the most annoying thing in the world.

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    • avatar JessicaWakefield

      Twitter parties are the spawn of the devil and I unfollow people in a hot minute if they participate. So annoying.

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    • avatar Redrah

      Wait, people are making MONEY from hosting those annoying Twitter parties? Any idiot can start a hashtag! Argh.

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  7. avatar DrCP

    I admit I'm new to the world of blog hate-reading, but after spending some time in Kerf-land, I wonder if having your blog make it big is like winning the lottery.

    Winning the lottery isn't actually so wonderful. Lottery winners quit their jobs and lose the time they would have spent building their careers. They overspend, because it's what's expected with their new fortune. A disproportionate number of lottery winners end up filing for bankruptcy. I listened to a radio program--was it a This American Life?--where many of the lottery winners looked back on it as the worst thing that ever happened to them.

    By quitting your job and sitting around at home blogging all the time, you lose a huge part of your life that brings new, interesting things to you. You become unrelatable to the masses who have to drag themselves out of bed every morning and haul ass to work. How can you maintain friendships if your friends talk about work and you have nothing interesting to say because 1) you were never all that interesting in the first place and 2) now you're even less so.

    As we've speculated about Kerf and co before, what happens once the gravy train ends and you have nothing to put on a resume other than that you've spent a decade of your life taking pictures of your oatmeal? What happens once evidence of you arrogance and incompetence becomes available to any prospective employer you may be forced to court?

    Like winning the lottery, the odds are slim. And if it does happen, you may wish it hadn't.

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    • On the flip side, I get annoyed by the viewpoint that you have to go into an office every day to have a "real" career or be an interesting person. I work from home, for myself, and do all right. I have hobbies that keep me out in the world and interacting with real people. I recognize it could all come crashing down on me, but I'm also flexible enough to adapt if I need to. I left the "corporate" world just over a year ago. It was a good move for me. I'm not smug about it, and I don't regret it.

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      • avatar DrCP

        Does your job consist of talking about yourself, taking pictures of yourself and promoting yourself?

        I suspect not.

        I wasn't making a jab at people who work from home. I work from home as much as I possibly can. There are writers, artists, business people, musicians, journalists, consultants, who I'm sure are fascinating people who never go into an office.

        The problem with these bloggers is that they are paid to talk about themselves and their lives, and it becomes a big boring circle. They are paid to blog about themselves, and the only thing that happens to them is....blogging. Fascinating.

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        • avatar DrCP

          I should add that DH knows lots of people through work who are political bloggers. They do not fall into this category. Neither do people who blog about music, art, sports, foreign policy, medicine, etc., etc., etc.

          There is a difference in devoting your attention to something and blogging about your knowledge and insights and talking about yourself infinitum.

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    • avatar cingria

      This whole comment is great (and I believe it was This American Life). As a young professional, I feel like it's my JOB to make sure I'm doing things outside of work to build my career (and to experience life, of course). And that's in addition to a full time job and going to school part time.

      I imagine the re-integration into the working world for full-time blogger has-beens is almost Rip Van Winkle-esque, but worse. They've perhaps been on the cutting edge of social media and DIY, but they have no idea about the latest professional development opportunities or what other people their age have been doing for the last 10 years.

      I do like some of these bloggers, so I don't hope this fate falls on them, but I would think that it's going to be rough for a bunch.

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      • avatar ham video

        Exactly, it's going to be very hard for them to get back into the workforce doing anything other than social media for one of the companies that used to give them free shit. And you can see by the ridiculous turnover of SM positions for these brands and PR positions to shill these brands that it's not a secure career choice, or necessarily a lucrative one. Really, what can Messica give to a company once her blog finally tanks? Look at all these reality TV stars who will sell their souls for $500 and a year's supply of diet pills once their show is cancelled. Problem is bloggers aren't as well-known outside the blogging bubble as a reality star, who would want them to shill their diet pills or star in their corno?

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    • avatar Random Person

      We always talk about this on here, but how do you know when to end it and walk away? It seems like so many of these gals (and guys I guess I dunno) don't know when to wrap it up.

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      • avatar KERFETUS

        I imagine they don't walk away sooner (or at all) because it's not exactly the most introspective folks we're dealing with here. Are these women who are radical, independent thinkers and in touch with all of their feelings about who they are and what they do? Could they change course suddenly and go just be normal people again? I also suspect that many of these women don't have a ton of marketable skills, especially if they're like Messi and sort of gave the finger to having a proper job when they cashed out of real life to have a fashun blergh. I know we say this a lot, but what else can they do? Some of them would be fine -- for instance, Sally of Already Pretty could easily do some sort of communications work, which is what I think she used to do -- but what would KERF even do? Work at the bakery? It's like she never even intended to have a real job, just be a professional know-it-all. She can't do anything but express her dumb opinions and make oatmeal look disgusting. Well, now she can be a mom too. But you know what I mean.

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        • avatar DrCP

          Would any sane person go to KERF, RD? Her doula had to tell her that eating protein before bedtime would curb the late-night snacking!

          And so many of them have documented their disdain for their day jobs on the blogs. Who would hire them?

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        • avatar Random Person

          True. It just seems so depressing to me, churning out content over and over, but I guess if it's bringing in money it's no worse than most jobs.

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          • avatar Random Person

            I meant churning out the same content over and over again for years and years and years....oatmeal, here's is what I ate, a funny story about my kid, let me try to be funny...blah blah blah

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    • avatar cheetos breath

      This is a really interesting idea. And you could absolutely draw the parallel that starting your personal fashion/food/baby blog is like buying a lottery ticket. People who do it for fun won't waste too much time or money on it and realize it's a game. Then there are the people who see it as an investment (like the people who buy Megaball tickets for their kids college funds). And just as the folks who tend to win the lottery weren't good with finances before hand (so they certainly won't be responsible with their money now), I think the people investing WAY too much time in these blogs aren't good at career building to begin with. They're looking for an easy way out, so it's not like the sudden income doesn't surprise them on their way to a productive career; they were banking on this and got lucky. There are absolutely exceptions to both situations -- people who win lotteries and keep their day jobs, or a few bloggers, like KendiEveryday who (whatever your thoughts about her blog) GOMI pointed out started a store and basically uses the blog now to advertise a lot of her merchandise.

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      • avatar cheetos breath

        *it's not like the sudden income SURPRISED them...

        ...cheetos bag blocking the screen....

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      • avatar death cubicle for cutie

        I read that as "personal food baby blog".

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        • avatar Expat A.Broad

          Oh my, I love your screen name.

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        • avatar Miss Noir

          I think you may be onto the next big thing in blogging, dcfc

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  8. avatar awesomesauce818

    I'm a blogger and I know quite a bit about affiliate marketing. Affiliate marketing is actually a great way to make money. I don't make enough to make a career out of it, but it's one heck of a side job. That said, I think Jessica Quirk's numbers are way low. With her page views she's likely doing quite well. Even if we don't like her style, that doesn't mean the people that go to her site don't. And, here's the thing about affiliate marketing: If you click on a blogger's link to say, Amazon, for the next 30 days you'll get a cookie placed on your computer and the blogger will earn commission on EVERYTHING you purchase from Amazon. So, maybe you click through because you like a skirt Jessica Quirk is wearing but you don't end up buying it. But say you go back 3 days later and buy something else ... she still earns the commission. Someone asked about Effortless Anthropologie above. I'd never heard of this blog before, but I checked out her affiliate links and she's using ShopStyle, which means she's getting paid on a per click basis, instead of on a commission basis. Every time someone clicks one of her links she earns a couple of pennies. She's probably not getting rich this way.

    And I have it on very good authority (PR people I have worked with in the past) that some of the wealthiest bloggers are the frugal/coupon/mom bloggers. One of the biggest frugal/coupon/mom bloggers out there can pull in as much as $35k PER MONTH. Seriously. If you read any of those blogs and you print out coupons, they're earning as much as 50 cents per day for you printing out just one coupon. Multiply that by hundreds of thousands of visitors and remember that this is per day ... $$$$$.

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    • ... and this is why I clear my cookies/cache every day. But I almost never click on one of their links, anyways. I'd rather open up a new tab and google "green blue floral pants" before clicking on one of Messi Quirk's links.

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    • avatar Fat Freddys Cat

      HOLY CRAP!

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    • avatar bernie1735

      Wow - good info. I had no idea!

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      • avatar JaneyreadsGOMI

        Me either... will be doing some cookie destashing on a regular basis!

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    • avatar jehoshaphat

      Total truth. I worked for a large frugal/couponing blog early on (2007) she was pulling $6-8k a month, just in Google ads.

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    • avatar cheetos breath

      Yup - the $$$ is in coupon blogs:
      "Fabulessly Frugal’s annual revenues currently hover in the low six-figures. Yoder and Knight each take home a five-figure salary and employ 13 other women part time."
      http://www.nytimes.com/2012/05/06/magazine/coupon-clipping-as-the-key-to-economic-rebirth.html?pagewanted=all

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    • avatar Tanie Go To Wanie

      Yeah, sometimes I put amazon affiliate links in my posts and I make money off people buying totally weird, random stuff. And buy "money" I mean $35 in 2 1/2 years.

      makeitrain.gif

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      • avatar yougetacar

        "I like to make it hail, that's when you throw change at sluts. " - Daniel Tosh

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        • avatar mistymath

          I like to throw chicken sandwiches at lesbians.

          *ducksandruns*

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    • It makes sense that the coupon/frugal moms would be the richest, as they know how to manage money. It's like Warren Buffett driving the same car for 20 years.

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    • avatar Bucky

      Wow. I had no idea that...excuse me for a second.....(wanders off to start coupon blog)

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  9. avatar txhrgirl

    I totally agree that no one with a blog, save for those who dominate their field should quit their day jobs and even then, they should definitely have a "career-transition plan" for when the blog inevitably fades off.

    I have a small blog, have had some lucky breaks in spite of my small readership and I am very fortunate that I have a husband that knows a great deal about running his own business. I pay for my flights, hotels and meals at conferences, that offsets much of the c/o items I receive for my blog. The biggest commission I ever received was in March when someone bought TWO Balenciaga bags that I blogged. My commission was $185 per bag, but that NEVER happens. The cost of renewing my domain name and hosting will offset some of that commission. Most months, I make about $18-35 a month on affiliate links.

    It is definitely not enough to quit my day job. In fact, $4-5K a month does not sound like enough to quit my day job and still be able to buy the pretty things I like.

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    • avatar yougetacar

      What the hell do you do for a living? I think I need to rethink my life.

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    • avatar DrCP

      And $4-5K/mo. doesn't go nearly as far as it would at an office job, because it does not include health insurance, prescription drug insurance, matching 401K, or any of those nice perks that keeps people in their boring day jobs.

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      • avatar ham video

        Exactly. I don't think people look at 5K and realize that doesn't factor in the cost of insurance, retirement funds, and paying taxes. Take all that out and you're looking at half that amount at best. This is why most "professional" bloggers have a husband who has a stable job with plenty of benefits for them to share. Hope they have a back-up plan if the husband gets laid off or wants a divorce.

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      • avatar Redrah

        Another example of how some "full-time" bloggers are dependent on their spouses or family! They're on their spouse's health insurance! (Group plans are SO MUCH CHEAPER and easier to get than individual plans.)

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    • avatar txhrgirl

      Sorry, I lost track of this thread. I am in HR, and what everyone here has said is right, 5K a month is great if that is AFTER all taxes and deductions! I have to make around 8K per month to clear 5k. I work for a fairly large (read: stable) company while my husband has a much more lucrative job for a much more unstable company. So all insurances and benefits come from my check in addition to taxes and all childcare spending. I also do actual freelance and contract work in HR from time to time so I purposely max my 401k contributions and withhold additional money on my W-4 to make sure that at the end of the year, we don't owe money to the IRS. It would be stupid to trade the benefits of full medical coverage, pretax childcare expenses and retirement for 5K a month.

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      • avatar idunno

        Amen.

        I've got a little blog of my own and have not done a single "Blogging 101" class - I do admit I read a book about blogging by Yuli Ziv of Style Coalition that had really zero applicable information for me, because I don't want to "monetize" my blog. I just write for the sake of writing, period.

        There is no way I can imagine making enough off a blog to stay home, continue to take care of part-time childcare (because seriously you would need that to get anything done in the day) cover health insurance, plus all the "stuff" these fashion bloggers clearly need to supplement freebies and continue to put out "fresh content."

        And honestly the style bloggers I like best are people who have real closets - they wear things more than once and show you how to make things look different. Because that's really me - I'm not super-fashionable but I like making my boring office dweller mom wardrobe not look like I'm a boring office dweller mom, without looking like i fell headlong into a box of crayons.

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  10. avatar squid

    I want to give people some realistic figures for other blogs. I've seen people post those estimators and announce that they know how much a blogger makes. I think PP is posting a very realistic figure for these bloggers but not all bloggers make that much.

    I run a tiny lifestyle/DIY personal blog that has taken off a bit thanks to Pinterest. As of last month I had about 150,000 page views for the year so again, I'm a very small blog. I have run Google Adsense, Commission Junction, and have some Amazon Affiliate links. I don't have my final figures for May yet but I will say I've made about $200 for the year with most months averaging $20/mo when I don't have a post go viral. I've dropped CJ for earning me crap, Amazon is bringing in about 5% of my money and adsense is doing the rest for me. I earn enough to pay for my website and my projects and that's about it. That's all my goal really is--to cover the expenses.

    Those calculators claim I make about $840 a month which is total and complete bullshit. Seriously, don't trust them unless a blog is in the top Alexa ratings.

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    • avatar eitheror

      But it goes both ways. My blog gets fewer pageviews than you (around 70,000 per month), but we're on an agency that sells ads based on impressions, so I typically make around $350 per month from them every month, plus what I make from affiliates and commissions—let's say $450 per month on average. It just varies so much depending what your revenue model is.

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      • avatar eitheror

        Oh, oops, I read your post as 150,000 page views per month.

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  11. Here's a Forbes story about this (and where I read the aforementioned info about Twitter parties): http://www.forbes.com/sites/larissafaw/2012/04/25/is-blogging-really-a-way-for-women-to-earn-a-living-2/

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    • avatar Franish

      That was a very interesting article. I find it odd that people out there send emails asking for products. Don't these people have no shame? It says the following:

      "In fact, brand executives and women bloggers say the going rate for a $300 kitchen product is 500 monthly views; an all-expense trip to Hawaii requires at least 20,000 monthly views."

      I get ~4000 hits a month. Where is my free trip to Kansas?

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      • avatar eitheror

        Shit, I get 70-100,000 and no one's offered me a trip to Hawaii! It's 'cause I'm not a mom... Sigh.

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        • I cannot imagine that those numbers are right. I have a mommyblog that "nobody" reads, but "nobody" = more than 500 a month. I've never received a product of any kind(*), much less a $300 product, and I don't know of any other tinymommybloggers whose experience has been different.

          I'm thinking maybe they left a zero off of those numbers?

          (Not that I'm wanting kitchen products, thankyouverymuch.)

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          • avatar Random Person

            I agree, something seems off there. Maybe they mean unique people, not page views?

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          • avatar just another annoying fashion blogger

            I agree - something must be off.

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      • avatar Redrah

        Five hundred monthly views translates to a $300 kitchen product? That's it? Hell, I had 500 views a month (mostly from people I knew IRL) on my lame blog! I never got any kitchen products.

        I did get offered some obscure photo-editing software, in exchange for a review, but I turned it down. Mostly because I didn't want to go in that direction, but partly because it was Windows-only and I have a Mac.

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        • avatar mistymath

          I think 500 views and PESTERING THE HELL out of some poor PR person is probably what gets that $300 product.

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    • avatar just another annoying fashion blogger

      Hi there... I just wanted to provide a little perspective as I'm in the position of working on both the brand side and as a blogger. I read GOMI daily - for work, to know which bloggers to avoid... and for my blog; to help avoid making mistakes.

      This Forbes article completely blows my mind. Every day at work I receive at least 5-10 emails from bloggers who want to work with my company. A few of them are legit (cute sites with a good design, and a medium-strong following,) but the majority of them are much smaller. I respond to each of them nicely, explaining that due to limited inventory, etc. etc. we are not able to send them product, but inside, I want to scream - and tell them to spend the time working on their site, not reaching out to brands trying to get free stuff. It's a tremendous waste of both of our time. The companies mentioned in the article are insane - but maybe they have huge marketing budgets and are able to give stuff away. Not a good use of company resources.

      Separately, I also have a fashion blog. I've been doing this for 2.5 years, putting about 15-20 hours into it every week (but I do a lot of tutorials which take quite a bit of time to put together.) During that time I posted consistently and slowly built a following. I did it (and still do it,) because I loved it and it gave me a creative release from a job I hated. I didn't start making any money from the blog until about 6 months ago, when the site started to really grow. Now I spend about 20 hours+ on it in addition to my "real" job, (but again, it's those tutorials and attempts at original content... the photography + editing takes time and I'm not a professional.. so it probably takes me longer than the average person.) I monetize using RewardStyle (for inexpensive things that I think my readers might actually want to buy,) ShopStyle (pricier things that they might click on anyway,) and Amazon (for books, craft supplies, and home products.) I also work with an ad network to sell ad space on my site, and have done a few branded partnerships here and there. All of these things combined, have started to add up to about $1500ish a month, which isn't too shabby - but again, it's taken me quite a bit of work to get to this point, and when you do the math, considerably less than I earn per hour at my day job. The money I've earned from it has acted as extra shopping money and (funny enough,) helped me pay of my credit card debt because when I was younger, I shopped entirely too much (another blogger problem.) I put at least half of it into a savings account though because otherwise, tax time would be a nightmare.

      I just wanted to provide a little perspective. We're not all bad. A lot of us have real jobs, work incredibly long hours, and are doing this because we love it.

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  12. avatar Redrah

    This is an interesting post, because when I see the words "fashion bloggers" and "how much do bloggers really earn" together, the first two blogs I'm curious about are Manolo's Shoe Blog and Tom and Lorenzo. You know, blogs that are actually about fashion and not just about the blogger's questionable personal style.

    I'm really curious who among the personal style bloggers can sustain a high income for more than a couple years. Jessica Quirk clearly hasn't. Anyone who has?

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    • avatar TG

      personal style bloggers that have maintained a high income basically all "branched out" into shit like "modeling" or creating capsule collections.

      Fashiontoast: she's been making a decent income for a few years...but then again she is represented by at least 2 agencies (one in U.S.; one in Japan).
      Elin Kling: She was the first blogger to design a collection for H&M. She also founded her own magazine though.
      Fashion Squad: One of the first-comers too...her bf co-founded Bloglovin' and she herself now "co-designs" some clothing/shoe line with Blonde Salad and Style Scrapbook.
      ...there's more peeps but my brain has stopped functioning.

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    • avatar TG

      Oh, and The Glamourai...she makes decent money from being represented by D.B.A....but she also uses the connections she gained working as an accessories designer (old day job before she left to do full-time blogging) to get some styling jobs and collaborations.

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    • avatar K

      Manolo was a 6 figure blogger back when that meant something...

      http://www.problogger.net/archives/2005/09/23/shoeblogs-six-figure-blogger/

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  13. avatar tvsociety

    The other key component of this is that at least some of those above listed bloggers are stay at home moms/wives with working husbands so even if they have a light month, it doesn't matter for their financial security in the same way it would many independent women. Unless you're willing to take some big financial risks, a safety net (trust fund, working spouse, indulgent parents, or whatever) seems necessary if you're going to quit your job to blog.

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    • avatar Random Person

      Hence the proliferation of the mommyblogger!

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    • avatar JFA

      EXACTLY. Cough cough Jordarded cough.

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