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It’s Friday, and since there aren’t any new blogger books for a couple of weeks I figured we could discuss the increasing homogeneity of Instagram. It’s not a new thing; fashion and lifestyle bloggers have been beating image styling trends to death on the gram for years. The Rstyle Conference and The Kinspiracy are proof of that. So let’s have a little fun with the latest gramception trends and see if we can figure out who is copying who.
Pink Peonies, the Million Dollar Blogger, posted a super fun vacay pic to instagram yesterday.
Yes, that is indeed her newborn baby in the arms of her husband, who is driving the jet ski with one hand. The post was online for hours while Rachel allowed her fangirls to defend her good parenting decisions. In the end, despite taking to snapchat herself and getting all sassy to her “haters” about what a safety obsessed mom she is, and omg you guys they were going really slow and her husband has driven jet skis for 25 years and she knows how to raise her own child, she removed the pic. She has replaced it with some baby-and-dog criticism shield pic.
ShopStyle recently announced a “Snap Hub” in an attempt to help bloggers monetize their Snapchat posts, and suddenly everyone is joining the social media platform because money. Some, like Love Taza, don’t seem 100% into it yet; Naomi announced her account by saying she is “trying [it] out for a little while although I’m still not totally sold on it all”. But fashion bloggers are already starting to sign up and shove snapstyle affiliate linking onto their followers, directing them to the ShopStyle hubs to “shop my look”.
There is no word on whether RewardStyle – the affiliate link behemoth that helped turn instagram into a liketoknowit link graveyard – is working on a similar program. Maybe now that Periscope is picking up speed RS may skip Snapchat altogether and go for monetization of live streaming video. Because everyone knows every social media platform ever anywhere must be monetized, and it’s all about who provides that capability first.
The Cupcakes and Cashmere Nordstrom line has been available for a few days now. The collection is about as much of a yawn farm as one would expect considering the most vanilla blogger on earth created it.
It’s mostly striped cotton, shapeless dresses, leather shorts, jumpsuits, and various items made out of a floral fabric that appears to be the skin of a sofa belonging to my Aunt Helen in Boca Raton. Pretty basic crap that is sold at every Target ever since 2001.
Yet this snore inducing collection is enraging people because it only goes up to a size 10/12. Fans took her out on various facebook posts and even in her blog comments for only providing limited sizes of 0-12. You’d think people would be more annoyed that she’s selling them a striped shirt for 80 bucks when you can get pretty much the same thing at Old Navy for 8 dollars, but, priorities vary for each of us.
Anyway, I guess if you’re a skinny person with a lot of disposable money for jersey shirt dresses have fun buying out her collection!
Rach Parcell, the big dollar blogger behind Pink Peonies, seems to be doing well with her “Pink Peonies Collection” jewelry. She has spent the past few months gramming pics of herself ‘designing’ jewelry and very much giving the impression that her pieces were original designs by her. But is that truly the case?
Some eagle eyes noticed that the “newest arrivals of my jewelry line” looked awfully familiar.
Evidently Pink Peonies Collection is almost exactly the same as jewelry that can be found through several mass sellers, including AliExpress and Amazon. This is strange because in her announcement back in January she at least implied she was designing the entire collection herself.
Almost two years ago I had the incredible opportunity to start the process of designing my very own jewelry collection. It’s something that I’ve dreamed about doing since I was a little girl, so the fact that it is actually happening truly feels like an absolute dream come true!!
As her instagram and blog comments blew up with Stella & Dot reps calling out ‘designs’ (that are also sold through them) and fans wanting to know why she was pawning off wholesale jewelry as ‘her’ colloection, Rach finally issued a statement via her instagram comments.
the first collection was originally designed. However, it takes 8 months to year to design a full collection from concept to finished product. While our next full collection is in the design process and being produced, we added pieces that were immediates from market. I had no idea other jewelry companies sold the same pieces and I’m just as upset as you are about it. Trying to get it all sorted out. Thanks for your concern and support.
That’s all well and good, but why was this not mentioned up front? Instead we got pics of Rach posing at a desk full of pencils and saying she is “designing my very own jewelry collection”, and leaving her fangirls to infer that ALL the pieces she was pushing were her design for her collection. But hey, whatever, she has now posted a pic of her baby, so I guess she’s saying the matter is closed and can we all just coo over her offspring now?