Bonjour, my little chat ladies. Gather round for the most ridiculous, unprofessional, douchey email response from Tumblr’s Fashion Director Rich Tong to a loyal, influential Tumblr user.
A fashion/brand rep wrote Bitch Tong politely inquiring why some clients (with fashion-centric Tumblr accounts to match) were left out of Tumblr’s NYFW shitshow.
Instead of a professional, measured response detailing how and why the 24 Chosen Ones were Chosen and how someone like this rep could get involved in the future, Bitch Tong decided to take it another direction:
thanks, but no thanks. you can do business the way you see fit, and we’ll do the same.
-r
Oh really? Because this rep has clients WITH a business presence on YOUR fucking platform, you stupid, stupid little man. Even if you didn’t want to use them for NYFW, even if you HATED their blogs, they’re still using your godforsaken, server-eating, Karpopalozza, VC wasting, full-of-fuckery blog platform and you should gracefully thank them for their interest and wish them well.
And JUST to make sure this shows up in your Google Alert, you condescending douche: Rich Tong, Tumblr Fashion Director, Tumblr Fashion Week, http://richtong.tumblr.com
xoxo,
Lancelle







What. A. Little. Cunt.
If you knew what company he was speaking to that way you’d really be surprised. The company could buy and sell tumblr 5 times over. He really screwed the pooch here.
What’s weird is, I think tumblr isolates themselves from any criticism/critical press, rather than taking it into consideration.
It’s not like tumblr has groundbreaking technology that would create a natural monopoly. They’re not facebook or google. Tumblr’s cred is largely based on the perception (if not reality) that they’re cool, user friendly, etc.
What kind of serious bidnessperson would act like an ostrich with head in the sand?
I’ve said it a hundred times, tumblr is the livejournal of this ‘internet cool’ cycle. Every few years something else becomes the internet thing to have, then a few years later it changes to the next thing that is exactly like that thing, but new.
It’s the same fucking thing as LJ as far as I can tell, and I was a massive lj user for a few years. I don’t remember a ‘reblog’ feature, but srsly if that’s all you’ve added to the internet equation you need to be a little less full of yourself in my opinion. Then again, I have not managed to hoodwink a bunch of dudes in Union Square to funnel me 10 million dollars, so what do I know?
i was all over LJ for years too. mine’s still out there, although in hasn’t been touched in years. i made a tons of friends that i still keep in touch with too. those were fun times.
The EXACT same words came out of my mouth …
What. A. Little. Cunt.
I do hope the actual fashion blogger elects to relocate their blog pronto.
Annnnnnndddddddd ….
#TagCloseFAIL
Way to go, tumblr should be calling you with a job offer any minute.
my sentiments exactly.. it’s like you can read minds!!
he would be perfect with adriend so they can be little cunty bitches together. could you imagine?!
OT, but in a similar vein re: unprofessional emails, in an email to my boss, to a former professor of mine, and to a couple of people I might one day hope to work for, I was just referred to as – . A dash. My name was forgotten, despite hours spent with the sender, despite giving this person my business card. My name was forgotten, and a dash was used as a place holder until the sender could find my name. But instead of replacing it with my name, he sent it out like that. I’m feeling pretty humiliated right now. And rage-y.
And to bring it slightly back on topic, this douche has a job where he feels secure enough to send that email out? I have 2 fucking masters degrees, worked a ton of low paying jobs in my field to work my way into a shitty job where I get zero respect and would not be surprised to get fired at any moment. FUCK these assholes.
Fuck tha world. :( Sorry to hear about that. People are dicks.
I feel you. My department is all WTFing about the bad performance reviews we are all getting. It’s a crap job market and they are treating us like kindergardeners and we just have to smile and take it.
So this: he feels secure enough to send that email out disgusts me.
Yeah, but how long did it take them to shut down Poundcake? He probably DOES know he’s secure.
it sucks. People who couldn’t scratch a turd out of a litterbox get to do a shit job and coast along while others who actually GIVE A SHIT about being good at what they do have to worry and suffer.
Sorry to hear that :( That’s really shitty.
Yeah, sorry to hear about that, FM. Hopefully things get better soon, you sure deserve it.
You haters remember the Scot I mentioned a while ago, the one I have the hots for? I learned something from him earlier today, and I’ve just said this over at RBD, but it seems just as valid here, and especially in the context of FM’s comment. Apparently in the 16th century Scotland some of the words we consider utterly vulgar today were perfectly acceptable, even in “serious print.” For example, “cunt-bitten” could, beside other things, mean simply “annoyed by a female.” Or, more to the point, annoyed by a male you decided to describe with the endearing term.
Hang in there, find some friends and hobbies to enjoy outside of work. Sometimes random opportunities happen and in order to seize them you need to hold onto that job and show you’re not a quitter. During law school, I worked for a notoriously cut throat and mean guy as his legal assistant. But just by the virtue that I’d hung in there for a year and a half under an asshole while going to school at night, had some firms fighting over me by the time I was about to graduate. I feel like you can appreciate things more when you’re doing it the way you are. Keep an open mind and enjoy life outside of work.
Hang in there, find some friends and hobbies to enjoy outside of work.
lololololol thanks for the advice, champ.
That sucks! So sorry.
Maybe he didn’t remember how to spell your name? Or forgot your last name but remembered the first name?
It’s certainly possible the person is an ass hole, but there are alternate explanations. Maybe you can reply and say that she/he left out your name and could he follow up on that, you’d really appreciate it, etc?
I certainly don’t know your situation, but you should be able to do something about this.
Good advice normally, not worth it in this situation. He meant to find out my name and out it in the email, and for whatever reason sent it with the dash. It’s not important, it was just a bit humiliating. I may be the only one who noticed, and I’d rather not draw attention to it.
He’s a lawyer, btw. (and that is totally irrelevant, but because I’m replying to you, I thought I’d throw it in)
My day has started to look up though! I now have a phone interview scheduled at a well known museum! It would mean a move, but that might be worth getting out of this shitty job.
Awesomsers! Fingers crossed.
:( I’m sorry to hear that. May I offer you a ticklish otter?
I accept your ticklish otter, and offer you the ticklish kitteh in thanks.
Damnit what did I do wrong?

This is one of my all time faves btw.
thanks PP! It’s my favorite too.
otter > kitten.. eh, who am i kidding, they’re both adorable.
i think people who can’t be bothered to learn people’s names are the height of rudeness. and the “they’re busy people with a lot to remember” bullshit excuse doesn’t cut it.. if you’re in that position you’d be expected to have enough intelligence/brain power to remember someone’s name or source their name from somewhere. aka THE DANG BUSINESS CARD YOU GAVE THEM. oy.
It’s pronounced le-DASH-uh…
What a weenie. I’m surprised he didn’t sign it “PS – I’m awesome.”
Or “kthxbye”
or ‘jus sayin’
“You’re a virgin that can’t drive”
LOVE CLUELESS.
Or “check out our new explore feature!”
“I was in the WSJ what did you do this month?”
YOUR THE WHORE NOT ME
Welcome to the modern world. Where stupid little rich kids, with no life or work experience, basically run all shows.
Dear Rich Tong, at the risk of sounding like Nick Denton, please learn to use upper and lower case accordingly. I’m afraid I can’t take people lacking basic command of the English language seriously.
I don’t know how Bitch Wrong got his job, but he’ll go the way of Poundcake(awesome). This fashun failstravaganza was is Coming and Crying, some mildly interesting opportunity to impress his hipster friends but really kind of looks stupid to the rest of the world.
WHERE IS THE RETURN ON INVESTMENT? They invested a shitload of money in this project. In any functional workplace, you spend money with an expectation of creating value, etc. Even if you CAN show value added, it’s usually fucking hard to get a partner (or whoever it is at you guys’ workplaces) to green light a big expense. When we switched from paper doc review to electronic, it took a lot of faith from the partners to trust the vendors, the contract attorneys we hired, and the young associates who would actually be making sure nothing got lost, etc. I give them credit for trusting a bunch of 20somethings with that shit. It seems like Bitch Wrong lives in a fantasy land where throwing parties and paying for bloggers’ hotel rooms is a value in and of itself. HATE HATE HATE this guy. It’s a sure sign that Tumblr is clueless, though.
I can’t see someone like Zuckerberg being OK with random expenditures like this. Maybe Karp and John.io are analyzing things behind the scenes… but I doubt it. Look at their tumblrs… they seem just as self-interested and delusional as Bitch Wrong.
JM, big words like “value” and “investment” from serious adult types makes tumbltards’ head hurt. Is Iceland the new Japan because I’m so taking my ubergrannyhipster girlfriend there on a yacht made of baby seal eyelid skins.
EXPLAIN CHINA IN THREE SENTENCES.
HURRY IT UP, SCOOBY-DOO IS STARTING.
PLZ BE QUIET THIS ONE HAS SCRAPPY DOO
+1000 partypants
I LOVE THIS WAY THIS ENDED! RICH TONG, NYFW, RICH TONG, TUMBLR, FASHUN, FASHION, FASHOOON, BLOGGER,RICH TONG.
Are tumble employers instructed to respond in the rudest manner possible? Because I AM AWESOME.
Oh Tony Tony Tony. *shakes head*
*literally laughing aloud* I love me some pelican.
The levels of cuntitude radiating from this pig-ugly creep are off even my RollsRoyceRevenge patented Sean Parker Douchebag Detector 3000′s customized dials.
It’s past Defcon 2 and approaching Size Medium.
I forwarded his response to the people who wax Jules Kirby’s vagina. They sent me back a note that read: “this twat is ridiculous!”
Way worse than Poundcake, who seems likable enough in meatspace and who has not set herself up as a fashion doyen in the light of glaring evidence to the contrary.
But don’t fret, Bitch Wrong. You’ll have your tenure at Tumblr to lord over all the other stock boys at Abercrombie & Fitch once Karp emerges from his current case of munchies and realizes you have the PR capability of a slug attempting to cross the Taconic Parkway on Labor Day weekend.
zing!

I. Love. This.
OT, but is Joan Collins ever really OT?
http://www.dailymail.co.uk/tvshowbiz/article-1361791/OSCARS-2011-Joan-Collins-rushed-hospital-tight-dress-Vanity-Fair-party.html
Glad she’s feeling good again!
I loved how she described the situation as a Victorian condition. AMAZING!
Nice! I love http://dailyjoan.tumblr.com …even though it isn’t updated much.
How much Franzia do you think it would take to make it a blogging priority for PP?
Oh, that’s right. She insists on “having a life.” Lame.
WELL EXCUSE ME
I BLOG DAILY JOAN TO MAKE ME HAPPY
If a partner at my firm ever found out I had written an email like that to ANYONE from our email account, a) my head would be on a platter and b) I’d be personally ashamed regardless of action taken.
Where does he get the chutzpah to write something like that? I’m actually thinking he just doesn’t realize how tenuous the whole Tumblr enterprise is with, what, zero revenue and massive server costs? His use of “we” is pretty telling–massive culture of entitlement over at Tumblr. Old Man John is either asleep at the wheel or completely clueless.
this is the person who gives jessica pep talks. i don’t think the character of these people could be any more clear at this point.
they are so socially awkward and unpleasant, and yet the internet audience, their only connection to other people, is beginning to see that too. i don’t understand what the appeal is in behaving this way… like, ok, let’s imagine you continue with this attitude for another two years. will that lead to fantastic results that will make you so happy you could jump through the air? is that the foundation you are setting for yourself? are these the right steps to take to make something successful?
Few people personify “who the FUCK do they think they are” like Rich Tong and Messica. They deserve each other.
The #1 thing I’ve learned from GOMI/ReDonk/RBNS (RIP) is that it’s easy to come off as an asshole online and it’s useful to filter yourself. I think Messica and Rich could be nice in person because they’re filtering themselves well. I can totally buy that.
Overall, I question a lot of my own behavior or online “personality” and I think I’m becoming less of an online asshole over time. GOMI is like therapy. Messica and Rich should join in, or at least consider why they bring out the rage of GOMI peeps.
As a sweet little snowflake who poos Skittles may I say, with an endearing lisp, that I agree entirely and also that you have lovely thighs.
/skips off, dispensing free-trade jelly beans to the homeless
you are so crazy. the power of your words and the intensity of your analogies appear before me like a hologram.
Um yeah, I was told there were skittles here?
I think for most people in the world a little filtering would go a long way. As for the spectacularly bloated egos of those featured on GOMI, they all need Tiger Woods’ handlers. They just can’t help but to be a bunch of jerks SOMEWHERE else (lovepoopy+twatter) and it’s apparent that once you meet these “special” folks in person you kind of want to crawl into a safe room and lock the door. They just can’t fucking help themselves.
I think Messica and Rich could be nice in person because they’re filtering themselves well.
Rich is not nice in person.
Hmm, I’ll take your word for it. He’s probably only nice if you can do something for him. Kind of like Donkey Allison.
Pretty much. If he doesn’t have any use for you or figures out he can’t manipulate you, you might as well be plankton.
Seriously! At what other company could you tell off a client like that and not be fired?! I really hope that response got forwarded to someone at Tumblr who cares (if anyone does). What a fucking dick.
No surprise here. We got a pretty rude email reply from him too, and a friend of mine as well. If the company I worked for was on tumblr I would be blasting his emails all over. This kind of behavior is what gives fashion a bad name. And anyone will tell you that that shit doesn’t fly far in the real world anymore. Nobody has time with assholes, especially one that isn’t producing anything of value.
Let’s think for a second how NYFW would have been without tumblr being there. No behind the scenes look at Oscar De La Renta’s studio? I can live without that. (And lets be honest, the fact that oscarprgirl is on tumblr helped too. I mean, why no marc jacobs behind the scenes? or proenza? or any menswear designer coverage?)
The truth is, fashion week felt EXACTLY the same as it has in the 5 years I’ve been working in it.
What a waste.
1) Nice fucking hairdo, dickhead.
2) “Fashion Director at Tumblr” – no comment necessary
3) Take a look at his retarded blog. It pretty much typifies Tumblr for me. A bunch of goddamn pictures stolen from elsewhere, with zero commentary. Wow. Just mind-blowing.
Did he just assign himself as the “fashion director”? Why would a blogging platform need a fashion director? Is this guy for real?
You are AWESOME!